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The satirical legal-themed initiative follows the successful ‘Judge Beauty’ campaign to make the case that it’s 'criminal' to pay too much for high-quality beauty.
August 11, 2025
By: Lianna Albrizio
Associate Editor
ELF Cosmetics has filed a metaphorical motion in favor of beauty justice with the debut of a comical new campaign: “ELFino & Schmarnes.” This satirical legal-themed initiative makes the case that it’s “criminal” to pay too much for high-quality beauty, says officials. Starring drag star Heidi N Closet as ELFino and comedian, actor and author Matt Rife as Schmarnes, the fictional legal duo headlines a playful yet purposeful crusade to represent the community, marketers say. Together, th...
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